domingo, 4 de octubre de 2015

Logistics behind 2015 rugby World Cup



The rugby World Cup is on! Whether you are a true rugby fan or a mere spectator, you must agree that rugby is one of the most beautiful sports in the world, and that the world cup deserves all the media attention it generates.

The hostages have been kicked out, and now a new debate starts after what has been named the biggest humiliation in home turf ever. Will Stuart Lancaster resign? Should he have picked a different team? It´s time now to recap and look back to ensure the rugby team don´t have to confront a tiles drought like the football team has been facing since 1966.

Since the World Cup is by far the biggest rugby event in the world, surpassing any other competition including the 6 Nations it´s safe to say that the logistic the organisation of a tournament like this requires is phenomenal.

German logistics company DHL has been chosen as the Official Logistics Partner of the 2015 rugby World Cup. One of the world’s leading logistics provider is undertaking one of its largest challenges ever in the UK to help deliver the year’s biggest international sporting event to millions of fans around the world.

DHL will be handling the logistics for the 19 teams taking part in the competition. Throughout the tournament, more than 48 tonnes of material will be transported from their origin countries to the UK, from match kids, scrum machines to tackle bags and all sort of digital equipment. On top of that all the material will need to be delivered to the 13 match venues.

Ken Allen, CEO at DHL has been planning meticulously this event for the last two years to ensure the ultimate rugby competition in the world is a success on and off the pitch.

If there is a company in the world with the resources and skills to deliver a seamless service, this is DHL. The world´s largest courier company has been instrumental in helping to fulfill the complex logistics requirements for the rugby World Cup and has been praised by both the organizers and the teams involved in the tournament.

It amazes me the level of organization and dedication that these extremely complex events require and how most of the time we give for granted the work behind the scenes required to deliver one of the biggest events in the year´s calendar.

With one of the favourites, not to say the favourite to win the tournament out, it´s time to raise the stakes. Will the south teams take over the traditional European teams in the home of rugby? Will find out in a month!

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